What Is Local SEO and How It Helps Small Businesses Grow?
Local SEO is a practice that is used to help a business rank well in local searches and attract local audiences. This means that whether you run a neighbourhood cafe or a local service-based business, using local SEO can significantly improve the visibility, which can result in the growth of your business. However, the benefits of local SEO can only be availed with a proper understanding of the practice. Therefore, in this article, we will discuss what is local SEO along with its core benefits as well as its best practices to grow small businesses. Understanding What Is Local SEO & Its Impact Local SEO focuses on optimizing a business’s online presence so that it can rank well on local searches. This practice is especially essential for geo-specific searches, such as the best SEO company in Gurgaon . In order to rank well on local searches, multiple factors, such as Google My Business (GMB) optimization, local keywords targeting, customer reviews and ratings, and local citati...